This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing.

What stood out during our interview with Bojana was how she dedicates time for her “Walk and talk”, which is, in her own words, “a gift of her presence that she voluntarily gives others”. She has done over 400 of these in the last few years, where she would walk and talk in the woods or in a park in Amsterdam with the other person.

You can find Bojana at the below links

In the interview, we talk about

  • I have an 11-year-old daughter and I’m actually aiming to be the example I have never had to her. That’s my biggest goal in life.”
  • “I always question the status quo, because I love to explore boundaries and where possible to colour outside the lines. If a framework is there, I always go to the edges.”
  • “I invest in others, because I missed that in life, I really think paying forward is the way to go. To give people something more as a human being and as a leader. “
  • “I learned over time to see the power of asking for help. I was very much aware that people in my teams are smarter and better at certain things. I am there to guide them towards an end goal and the full potential of themselves.”
  • “I don’t need a lot of influence from outside to feel okay with myself. “
  • “Whatever you say or whatever you do, people are listening through the filter of their own needs. They always reflect with their own framework, so actually, they are not listening to you and as a leader it’s also important to take responsibility for the interpretation people make”.
  • “With the war in my home-country it was my goal to earn money and there was no room for self-reflection in that period, so it didn’t matter which route I would take to get to my goal. From the very lowest position in advertising, I grew to managing director within 10 years. And actually when I reached this position, I was thinking: ‘What am I doing here?’”