This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this insightful interview with Cem Eyi, co-founder of KidStart, we unravel the journey of transforming everyday shopping into a powerful tool for securing your children’s financial future. 

Cem shares his personal realization about the overlooked segment of children’s savings and how KidStart emerged as an innovative solution in the ever-changing financial landscape. 

Discover the unique vision beyond being a leading name in children’s savings as KidStart aims to solve broader family financial challenges. 

Dive into the challenges of growing a consumer-facing fintech business and learn about the importance of balancing priorities in a small, dynamic team. 

Cem’s story, infused with passion for music and multi-instrumentalism, adds a delightful touch to this conversation that goes beyond the traditional financial narrative.

You can find Cem Eyi at the below links

In the interview, Cem shares

  • “At KidStart, we’re on a mission to turn shopping into savings for your children’s future – because every little bit counts!”
  • “Discovering the unique path of building KidStart, I realized the overlooked segment of children’s savings was ripe for innovation.”
  • “In a world where incomes struggle to keep pace with living costs, KidStart aims to bring a sense of hope to parents, making every contribution count.”
  • “The journey of KidStart began as a personal realization – the importance of securing a financial future for our children.”
  • “As we build KidStart, our vision extends beyond being a leading name in children’s savings. We aim to solve broader family financial challenges.”
  • “In three to five years, success for KidStart means empowering parents who thought building wealth for their children was impossible.”
  • “Navigating the challenges of growing a consumer-facing fintech business, KidStart is determined to economically scale and make a lasting impact.”
  • “In the midst of the hustle, balancing priorities is key – focusing on needle-moving activities rather than ego-massaging tasks.”
  • “The strength of KidStart lies in its culture of open communication, ensuring the team stays aligned and avoids unnecessary rabbit holes.”
  • “Beyond the world of finance, my passion for music and being a multi-instrumentalist has taught me valuable lessons in acquiring complementary skills.”