Hi, I’m Sumit gupta

I Help Powerful People Remember How Powerful They Are


Ask Powerful Questions and Change Your Life. Download your free Workbook containing 164 questions to learn how.

What In Your Life Is "On Hold"? Stop Waiting and Discover How Powerful You Are.

Build habits and practices for long term success, joy, and fulfillment.

Browse through my articles on Emotional Intelligence, Communication Skills, or Leadership to get started.

What is Deploy Yourself?


Deploy Yourself was born out of the desire to live a life that I can be proud of. It is a philosophy that I use as a guiding light in my life.

It is a continuously evolving set of ideas at the intersection of the latest research in psychology, neuroscience, and leadership. 

Deploy Yourself is for those who seek long term benefits and gain, even at the expense of short term pain. If you are serious about change and want to know yourself better, you have come to the right place. 

Deploy Yourself is not for those who are looking for short term fixes. Go further only if you are ready to look within, answer the tough questions, and confront facing what you don’t want to face.

I have used these ideas to coach hundreds of people. Allow me to challenge you to a new way of thinking, and make possible what you see as impossible now. 

Shine your own unique light upon the world, instead of following the path others have decided for you. 

My Core Values


We face moments of courage each day, and whether we act upon them or not can change our future. Through coaching I am forced to be vulnerable and face my deepest fears daily. Join me.

Care and Compassion

Coaching begins with compassionate listening and honest conversations, even when it means asking the tough questions and looking where it is not comfortable to look.


I believe we all have the answers we seek within ourselves. Reflection and introspection is the foundation all daring journeys of future.


Integrity to me is Doing What You Say, and Saying What You Do. There is no progress, no conversation, and no coaching without Integrity.

My Story

Before I began the journey which led me to Deploy Yourself, I have been a software programmer since 1999. Technology is one of my deepest passions, and I often write about geeky stuff on my tech blog.

I have worked in companies like InfoEdge (Naukri.com) , Yahoo, 91Mobiles , and Booking. In addition, I also incorporated two startups – SaleRaja and CricketRadius.

Since 2006, I have read more than 250 books on neuroscience, psychology, leadership, and philosophy to understand how human beings operate and what good leadership looks like.

These years of research led me to Deploy Yourself, which started just as a series of articles. I believe Deploy Yourself is an idea that will keep me busy for the rest of my years.

After moving to Amsterdam in 2014, I have also established myself as a travel and street photographerIt is something very different from programming and coaching, and that is why I find it very refreshing.

You can view my best photographs from AmsterdamParisItaly, and IndiaOr, browse through my photo essay from the Kumbh Melaor from the Streets of Kolkataor these two from Naples.


“Sumit is very knowledgable in managing people, communications at work and dealing with emotions. He has excellent listening skills, and sometimes helped me understand my thoughts better than myself.” – Nidhi

“I didn’t know what to expect and if coaching was for me. But the whole process felt like having a supportive friend who’s taking extra time to help me understand what makes me happy and motivated.” – Cagdas

“I liked Sumit’s way of questioning to properly understand what was bothering me. Sometimes the problem was not clear to me. With his questions, it was possible to find the right problem to attack.” – Daniel