Hi, I’m Sumit gupta

I help Leaders who are at a crossroads to do the work of their lives – while having fun and making real impact – with people they care about.


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Compared to just 2019, it seems like we are living in a very different world…

How are you managing all the demands and expectations – from your family, managers, and colleagues? And most importantly, are you taking care of yourself?

How are you dealing with all the pressure and overwhelm that comes along with so much change and uncertainty

Last year, I left my high-paying corporate job to take a stand for what I most deeply care about – to help each one of us show up as a leader – to create a future of choice and meaning without burning out.

Wanna join hands?

Listen to the Choosing Leadership Podcast

Who am I?

Often, the toughest story to tell is your own.

What most people know about me is that I have spent 20 years doing software, started 2 for-profit and 1 non-profit organization, and have spent 9 years doing photography.

What most people don’t know about me is that I have spent a lifetime staying invisible. I have used my computer and camera as tools to hide behind. Even when leading teams, I have always been more coach-like and let others shine.

As an introvert, I have spent so much of my time hiding myself that I now see where you are powerful even when you cannot. Looking back, it feels like I have been a coach my whole life.

I combine my experiences as a techie, engineer, 3x entrepreneur, leader in companies like Yahoo and Booking.com, and as a poet and photographer – to help leaders merge the science of doing business with the art of leadership.

The best leadership happens when you integrate the right brain with the left, the analytical with the intuitive, the rational with the emotional, and the scientific ideas from the west with the deep wisdom of the east.

I help leaders who know deep inside that there is more to them achieve their wildest dreams while riding the waves of life and having fun and joy in the process.

Starting 2021, I am a stand to:-

✅  Help everyone show up as a leader – to create results that matter  while having fun and building strong relationships.
✅  Enable workplaces that nourish people rather than making them sick – while producing powerful results – not just for us but also for our future generations.
Create a world where we can discuss any issue with each other with love – as comrades, not as adversaries.

If you relate to the above, message me. I don’t bite 😉 


What is Deploy Yourself?

Leadership in the 21st Century

If you are a leader, you probably know that the old ways are not working anymore. Even when they do, there is a huge price (stress, disengagement) to be paid for that.

People want to be led differently today, and we must learn and adapt. And very frankly, the new way produces better results too.

The Surfing Metaphor

Leadership in the 21st century is like surfing in the ocean. You are either riding a wave, or you are under one being thrown around.

Either you are having fun surfing the waves, or you are swallowing salty water, which I am sure you would agree is no fun.

Deploy Yourself is learning to ride the waves and having fun while doing so.

Leadership is like an Iceberg

In all things leadership and management, what we do not see and speak about is often more important than what is visible on the outside.

Read about the 3 layers of all human behaviour below:-

1. Taking Action - The Visible Layer

This is what we usually focus on – doing more, being busy, working hard, etc – to create better results

2. Presence - The Hidden Layer

Presence is the quality of our being. It includes our moods, emotions, energy, and body. Unless we are present, we are operating only from limited bandwidth.

3. Care & Purpose - The Hidden Layer

 Identifying what we (and others) most deeply care about allows us to create better teams, well-being, and results.

Why work with me?

In the last couple of years, I have coached:-

1. A leadership team (CXOs) to create a 2nd level of leaders so that they can focus on the long-term – thus enabling growth that was stagnant for many years.

2. Senior executives (at the Director, VP, SVP, CPO, and CTO level) deal with the transition of their role and new responsibilities in a hybrid setup in tech scale-ups and unicorns.

3. Entrepreneurs to create strong teams, reduce waste in value and productivity, and build strong relationships and a cohesive culture as they grow from small to medium size.

4. Multiple social entrepreneurs in creating and maintaining a level of leadership presence as they challenge long-standing societal and cultural stereotypes and narratives.

5. Leaders and executives globally – from the United States, Canada, UK, Belgium, Netherlands, Germany, Dubai, India, Singapore, and Vietnam.

I am left in deep gratitude and awe for what the above people have achieved – and that I played a small part in the same.

I feel I am the biggest beneficiary as I have learned so much from them, which then goes back into my coaching.





“Sumit’s proactiveness to help at every request moves me. He makes connections swiftly, gives feedback judiciously on applications and is a huge moral support at times I’m daunted. Sumit helps me believe I am not alone, and I am valuable and supported.”

Bharti Kannan – Founder, Boondh

“Sumit quickly understands exactly what I’m going through each time I try to explain it. Since working with Sumit I am in a much more calm, confident, and positive place. 

I feel much less burdened than I did before and genuinely excited to improve my personal integrity and take on the uncomfortable tasks that I have avoided for years due to the weight of all of what I had been carrying emotionally. “

Carson Green – President at CyGen Technologies, Inc.

“I felt locked up inside myself and inside my home, but did not realize what impact that had on my posture and stressors until Sumit has helped me feel it.

While being in nature or during sports activities I feel like a strong woman. Through Sumit’s coaching, I have been able to go through other areas in life with that same feeling and posture.

Because I dared to feel strong, even in situations that are a bit more out of my comfort zone, I have created a life that is a lot more energized than before.”

Jocelyn Fanoy – Mental-physical Coach