What is Deploy Yourself?

“The first step toward change is to refuse to be deployed by others and to choose to deploy yourself.” – Warren Bennis

Deploy Yourself” is a message which you can see in my thoughts and articles on leadership, and life in general. Over the last 10 years I have led many teams – mostly at work but also some outside of it. During this time I have realised that leading and developing people while working towards meaningful goals is one of my deepest passions in life – one that will live with me for the rest of my life.

I have spent a lot of time reading, researching and introspecting about leadership and leading a life that is an authentic expression of who I am. “Deploy Yourself” is a continuously evolving set of concepts held together by a common desire of living a life that I can be proud of. In simpler words, it is a formula which I use as a guiding light to drive through life.

I took the phrase “Deploy Yourself” from the above quote by Warren Bennis from “On Becoming A Leader”, which is one of my favourite books. When I started introspecting about leadership, my aim was to create a series of guidelines which I can then use in my own life. But over time the material has grown large enough to fill a few hundred pages, and I have decided to share some of it publicly.

The premise of “Deploy Yourself” is that we all have the answers we seek within ourselves, and if we introspect we can find authentic ways to handle whatever life throws at us. We can always live in a way that we are proud of ourselves, irrespective of how we fare at the various challenges we take on in life.

Deploy Yourself” is about understanding ourselves, nurturing and developing our strengths and act in a way that allows our own unique light to shine upon the world, instead of following the path others have decided for us.

I do not want you to believe or follow anything I have to say. Instead I want you to take it as tool, introspect and play around with it. And then believe it only if it resonates with you. I believe all of us are unique and meant to stand out in our own unique ways, while the world always try to fit us into pre-defined labels.

My only intention is to help you find what works for you. Not to follow what works for me.

Furthermore, I believe the best investment we can make is in people. My most satisfying moments of leading teams over the last decade has been those when I know I have made an impact in someone’s life. I believe leadership is helping people to be their own best selves, and Deploy Yourself is an attempt to do that.