Welcome to Choosing Leadership, and this is another episode of the “Visionary Voices” series with your host, Sumit Gupta.

In this dynamic new series of episodes, I am bringing you thought-provoking conversations with visionary leaders who have reshaped industries, challenged norms, and carved their own paths to success. In a world where leadership is a blend of art and science, where the ability to navigate uncertainty is as crucial as driving innovation, we’re diving headfirst into the minds of those who’ve mastered the craft.

Get ready for an insightful conversation that delves into the dynamic world of generational leadership! In this interview, we sit down with Mark Beal, a seasoned expert with over 30 years in public relations and marketing, who has made an extraordinary transition into academia. 

Mark shares his journey from working with top-tier brands like the Rolling Stones and the Super Bowl halftime show, to shaping the minds of the next generation as a full-time professor at Rutgers University. 

Discover how Gen Z is reshaping the workforce and learn valuable tips on how to engage, retain, and empower this tech-savvy, purpose-driven generation. 

Mark’s perspective on bridging generational gaps and embracing change is a must-listen for anyone navigating leadership challenges in today’s evolving landscape.

You can find Mark Beal at the below links

In the interview, Mark shares

  • “Generation Z will become the focus in 2023, 2024, 2025.”
  • “They’re the first generation that learned to swipe before they wiped.”
  • “They welcome technology, they welcome ways to improve efficiencies using technology.”
  • “They are the most inclusive generation, the most diverse generation.”
  • “They prioritize diversity and inclusion. They wanna belong.”
  • “They are the purpose generation. They are looking to support brands with a higher purpose.”
  • “They’re contributing to making mental health less of a taboo topic.”
  • “Give them the opportunity as ZEOs, to launch something new, try something new, create something new.”
  • “Experience counts. Don’t discount the experience of an older generation.”
  • “Millennials are the critical bridge between the older generations and Gen Z.”