This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this captivating interview, meet Sanjay Kaul, a seasoned entrepreneur with over two decades of experience in the ever-evolving world of startups. 

From a first-generation entrepreneur to founding India’s leading marcom company for rural marketing, Sanjay shares his journey that defies convention. 

Tune in to discover how he tackled challenges that pushed him to the brink, the power of building a team that brings fresh perspectives, and his knack for curating content and conferences. 

Whether you’re an aspiring entrepreneur or a seasoned leader, his insights will inspire and equip you to navigate the dynamic landscape of business with unwavering confidence. 

Join us for a candid conversation that’s equal parts wisdom and warmth!


You can find Sanjay at the below links

In the interview, Sanjay shares

  • “I’m a first-generation entrepreneur, and I started my entrepreneurship journey in 1999, so almost 25 years into the entrepreneurship journey.”
  • “The startup bug caught me at 60. Now I am running a startup called LMC, which focuses on rural channel enhancement.”
  • “I founded Impact Communications in 1999, India’s leading marcom company for rural marketing.”
  • “I see myself not here by design, but by default.”
  • “Creating a good team is essential. I hire people who bring something new to the table, beyond what I already know.”
  • “In my journey, there have been near-death situations, but I’ve always managed to navigate through challenges.”
  • “When facing pressure, I don’t tremble. I lead the front, energize the team, and trust them to succeed.”
  • “As a leader, I’ve learned to address challenges by partnering with my team’s worries and allowing them to contribute solutions.”
  • “My passion for curating content and being actively involved with the industry has taught me valuable leadership lessons.”
  • “Weekends are family time; it’s essential to completely shut off for two days and spend quality time with loved ones.”