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The Fortune Cookie Principle (2013) by Bernadette Jiwa – Book Review & Summary

Feb 26, 2021 | Book Review | 0 comments

What makes customers take notice of a brand? How do brands make it to the top? How do they fail? Did all the top brands in today’s market start out with huge marketing budgets, unique concepts, and a pre-existing, ever-loyal customer base? Definitely not!  Then...

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Recent Articles

  • Leadership Journeys [191] – Michael Heiberg – “When you break out of the hamster wheel and reflect on the whole, you make better decisions.”
  • Leadership Journeys [190] – “Kendall Wallace – There is no replacement for in-person experiential activities”
  • Leadership Journeys [189] – Ben Harrison “I want to work with the best to learn, be challenged, and be inspired.”
  • Leadership Journeys [188] – Alan O Prey – “Successful people are the most adaptable”
  • Leadership Journeys [187] – Steven Fuller – “Being open to pivoting is scary”
  • Leadership Journeys [186] – Carina Bauer – “Don’t Be Afraid to Make Mistakes & Experiment”
  • Leadership Journeys [185] – Kiran Lal – “Life taught me to be supremely adaptable”
  • Leadership Journeys [184] – Graham Goodkind – “The Fosbury Flop Mentality”
  • Leadership Journeys [183] – Bimal Shah – “Our customers are probably our biggest sales people”
  • Leadership Journeys [182] – Sophie Milliken – “Good entrepreneurs spot opportunities and follow them to see where they lead.”
  • Leadership Journeys [181] – Wais Shaifta – “The moment Work stops being a Hobby, I stop doing it”
  • Leadership Journeys [180] – Andy Mackin – “Don’t worry about stuff you can’t control. It takes so much energy.”
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  • Leadership Journeys [177] – Shak Hanjgikar – “As an entrepreneur, you are answerable to yourself”
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  • Is Your Fear of Failure Increasing Your Likelihood of Failure?
  • Leadership Journeys [174] – James Burstall – “Being real and authentic is an essential part of being a leader.”
  • Leadership Journeys [173] – Mohammed Idriss – “Sudan requires peace and peace requires interaction.”
  • Leadership Journeys [172] – Andres Klaric – “Create a culture that outlives your presence in the room”
  • Leadership Journeys [171] – Siddharth Kajaria – “Your own company is your primary and most important client.”
  • Leadership Journeys [170] – Rupesh Kumar – “No’s are more powerful than Yes’es.”
  • Leadership Journeys [169] – Himanshu Arya – “Success is about enjoying the journey along the way.”
  • Leadership Journeys [168] – Raghunandan Jagdish – “A leader doesn’t need followers. Leaders generate more leaders.”

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I am actively looking to interview and celebrate inspirational leaders on my podcast - for the choices they have made to get where they are today. If you are such a leader or if you know one, please reach out. These stories need to be shared and heard, and this is your opportunity to contribute.

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