Jan 11, 2021 | Book Review |
Contrary to prior belief about marketing being all about the USP of the product or service, marketing is all about how the customer perceives the product and the brand. In a bid to increase sales, they center their marketing strategies on upgrading a product when...
Jan 7, 2021 | Book Review |
As parents, we all have endured that tantrum bang in the middle of public space. Most often, we have snapped at children, ignored them, and at times, even yelled, resorting to threats and punishments for bad behavior. Or we have seen another child at the mall...
Dec 31, 2020 | Book Review |
From a small job in production services to becoming the CEO of Disney, Robert Iger has had quite the ride. Excerpts from his life experiences are valuable gems of vision, strategy, and leadership lessons for everyone. The Ride Of A Lifetime (2019) describes how Robert...
Oct 20, 2020 | Book Review |
Leadership: In Turbulent Times (2018), by Doris Kearns Goodwin discusses the leadership secrets of four presidents who played a pivotal role in shaping the transformation of the United States of America. The author takes a look into the leadership qualities of four...
Sep 30, 2020 | Book Review |
A professor of Psychology at Stanford, Carol Dweck writes books that often make you see things from a larger perspective. In her much loved and appreciated book ‘Mindset’, focusing on Decision Theory and General Systems Theory of Psychology, she talks about the...
Sep 20, 2020 | Book Review |
We spend a good part of our life thinking about time. Right from when to wake up in the morning, to meeting work deadlines, to when is the right time to make a decision, we all know that timing plays a crucial role in our lives. In the words of Miles Davies, ‘Time...
Sep 15, 2020 | Book Review |
We all would love to be rational all the time, make sensible decisions, and act reasonably. However, Dan Ariely shows in his latest book that humans are rarely rational, and the truth is that our irrationality affects our decision-making our actions all the time. In...
Sep 5, 2020 | Book Review |
We often come across wizards in the sales and marketing world. These are people who have a high success rate when it comes to their sales numbers. They excel in communication, have tons of self-confidence, and have an amazing ability to persuade and convince...
Aug 30, 2020 | Book Review |
Willpower Doesn’t Work (2018) draws on the premise that willpower isn’t the answer to success. Benjamin Hardy, the author, describes that focussing on changing the environment to achieve a goal rather than relying only on willpower is a better way of winning in life....
May 22, 2020 | Book Review |
Since ancient times, storytelling has been a widely used art form not only as a tool of entertainment but also to impart information and to motivate and influence people. Many companies today, are harnessing the power of storytelling to motivate behavior and impart...
May 15, 2020 | Book Review |
Trillion Dollar Coach (2019) is the story of Bill Campbell. It is an endeavor by Google’s Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, to chart the course of Bill Campbell’s incredible journey as a coach, an excellent businessman, and mentor whose leadership...
May 10, 2020 | Book Review |
The lines between other traditional departments of an organization and the sales department have become blurred. The function of sales now overlaps the roles and responsibilities of each employee in an organization. Interaction with customers has become a vital role...
May 5, 2020 | Book Review |
Today, creativity has become an essential component in every facet of work. All organizations expect their employees to employ creative and innovative means to solve tasks at hand, at the time ensuring productivity and profitability. Creativity, Inc. explores the...
Mar 15, 2020 | Book Review |
Power, many believe is best suited in the hands of a few. However, that doesn’t mean you can’t try to gain power and work your way up the ladder of success. The mind-set that power is only for a selected few is completely wrong. Moreover, it can be changed and success...
Mar 1, 2020 | Book Review |
Abraham Lincoln was one of the greatest leaders the world has ever seen. His leadership and management strategies before and during the American Civil War speak volumes of his success as the leader of a country. Donald Philips, in Lincoln on Leadership, describes some...
Feb 25, 2020 | Book Review |
The Wisdom of Insecurity penned by Alan Watts in 1951 brings forth the irony of modern life – that the pursuit of material happiness only leads to anxiety. Human beings are forgetting the purpose and the true pleasure of living in the present by dwelling in the...
Feb 20, 2020 | Book Review |
The business world can be a ruthless place to survive in. However, there is another forgotten side of this business world – the human side. The human side of an organization, also known as the soft-edge of the company is about attributes that are more cognizant of...
Feb 15, 2020 | Book Review |
A dozen trophies to his name, a successful career spanning 27 years, Sir Alex Ferguson is an expert when it comes to leadership, teamwork, and discipline. Co-authored by Michael Mortiz, Sir Alex Fergusson shares his wisdom, observations, and experiences in making...
Feb 9, 2020 | Book Review |
A strong leadership forms the base of a successful organization. Research has shown that an organization with a strong leadership fare at least 13 times better in areas such as customer satisfaction, product quality, and profit. An organization needs to develop strong...
Feb 5, 2020 | Book Review |
High Output Management (1995) is your perfect guide for making high-quality managerial decisions, inspiring employees for consistent performance, and most importantly, understanding one’s role as a manager. This book addresses questions such as – How should the...
