Apr 2, 2021 | Book Review |
Creativity is the new buzzword in the world of work today. Everyone is looking for creativity in every department, every employee, and every job description. With so much resting on creativity, how can one truly be creative? Firstly, everyone can be creative. It...
Mar 24, 2021 | Book Review |
Not everyone is good at saving money. While there are people who have mastered the art of managing their accounts, a majority of us fall prey to the inherent human nature to be bad at saving money, despite a number of efforts. Additionally, we can be pretty irrational...
Mar 10, 2021 | Book Review |
Creativity is a buzzword these days. Every artist, businessman, executive, manager, professional, etc. wants to be creative. In other words, creativity is a virtue today that is at the crux of every job profile. Creativity, unfortunately, can fall prey to lack of...
Feb 26, 2021 | Book Review |
What makes customers take notice of a brand? How do brands make it to the top? How do they fail? Did all the top brands in today’s market start out with huge marketing budgets, unique concepts, and a pre-existing, ever-loyal customer base? Definitely not! Then...
Feb 14, 2021 | Book Review |
We can’t stop thinking, can we? Therefore, thinking is a natural, on-going, uncontrollable process, isn’t it? But is it really? Can one not train the brain to think in a better manner, think only of particular things, and take active steps to change the way one...
Feb 3, 2021 | Book Review |
We often encounter situations where we feel it is our duty to give advice. We become compulsive at doling out free advice to people, often at the cost of ending up alienating others from us due to this compulsive habit and end up stifling curiosity and innovation...
Jan 11, 2021 | Book Review |
Contrary to prior belief about marketing being all about the USP of the product or service, marketing is all about how the customer perceives the product and the brand. In a bid to increase sales, they center their marketing strategies on upgrading a product when...
Jan 7, 2021 | Book Review |
As parents, we all have endured that tantrum bang in the middle of public space. Most often, we have snapped at children, ignored them, and at times, even yelled, resorting to threats and punishments for bad behavior. Or we have seen another child at the mall...
Dec 31, 2020 | Book Review |
From a small job in production services to becoming the CEO of Disney, Robert Iger has had quite the ride. Excerpts from his life experiences are valuable gems of vision, strategy, and leadership lessons for everyone. The Ride Of A Lifetime (2019) describes how Robert...
Oct 20, 2020 | Book Review |
Leadership: In Turbulent Times (2018), by Doris Kearns Goodwin discusses the leadership secrets of four presidents who played a pivotal role in shaping the transformation of the United States of America. The author takes a look into the leadership qualities of four...
Sep 30, 2020 | Book Review |
A professor of Psychology at Stanford, Carol Dweck writes books that often make you see things from a larger perspective. In her much loved and appreciated book ‘Mindset’, focusing on Decision Theory and General Systems Theory of Psychology, she talks about the...
Sep 20, 2020 | Book Review |
We spend a good part of our life thinking about time. Right from when to wake up in the morning, to meeting work deadlines, to when is the right time to make a decision, we all know that timing plays a crucial role in our lives. In the words of Miles Davies, ‘Time...
Sep 15, 2020 | Book Review |
We all would love to be rational all the time, make sensible decisions, and act reasonably. However, Dan Ariely shows in his latest book that humans are rarely rational, and the truth is that our irrationality affects our decision-making our actions all the time. In...
Sep 5, 2020 | Book Review |
We often come across wizards in the sales and marketing world. These are people who have a high success rate when it comes to their sales numbers. They excel in communication, have tons of self-confidence, and have an amazing ability to persuade and convince...
Aug 30, 2020 | Book Review |
Willpower Doesn’t Work (2018) draws on the premise that willpower isn’t the answer to success. Benjamin Hardy, the author, describes that focussing on changing the environment to achieve a goal rather than relying only on willpower is a better way of winning in life....
May 22, 2020 | Book Review |
Since ancient times, storytelling has been a widely used art form not only as a tool of entertainment but also to impart information and to motivate and influence people. Many companies today, are harnessing the power of storytelling to motivate behavior and impart...
May 15, 2020 | Book Review |
Trillion Dollar Coach (2019) is the story of Bill Campbell. It is an endeavor by Google’s Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, to chart the course of Bill Campbell’s incredible journey as a coach, an excellent businessman, and mentor whose leadership...
May 10, 2020 | Book Review |
The lines between other traditional departments of an organization and the sales department have become blurred. The function of sales now overlaps the roles and responsibilities of each employee in an organization. Interaction with customers has become a vital role...
May 5, 2020 | Book Review |
Today, creativity has become an essential component in every facet of work. All organizations expect their employees to employ creative and innovative means to solve tasks at hand, at the time ensuring productivity and profitability. Creativity, Inc. explores the...
Mar 31, 2020 | Book Review |
Keeping Up With Amazon The past two decades have seen one company emerge out of a Seattle garage and trail-blaze itself into the second most valuable company today. Breaking all barriers in the retail and e-commerce sectors, this company has set and broken records in...
