Jun 15, 2021 | Book Review |
Bridging The Gap With Account Planning Don Draper romanticized the world of advertising. He made the world believe that advertising is all about the handsomely suited men in penthouses cleverly dishing out an award-winning copy for massive clients. However, the real...
Jun 10, 2021 | Book Review |
The Future Of Intelligence The entire concept of Artificial Intelligence (AI) has its basis on the workings of the human brain. The human brain is a wonder. Humans have been trying to understand its workings for centuries. Moreover, since the conception of...
Jun 2, 2021 | Book Review |
Players Of The Game of Life Life can be viewed as one big game. James P Carse, in his ‘Finite and Infinite Games’ (1986) shows us how people live their lives in two contrasting ways, whether it is love, sex, or warfare. He discusses that finite games (ones where there...
May 27, 2021 | Book Review |
The Changing Face Of Loneliness Fay Bound Alberti, the cultural historian courses through recent history to trace the development of the concept of loneliness in her book Biography Of Loneliness. Considering it a fairly modern concept, she delves into its origins...
May 20, 2021 | Book Review |
Getting The Right Social Marketing Mix The social media world, within a span of a few years, has already become a crowded place. The numbers and statistics have shown that almost everybody has an online presence. It is a haven for marketers and products to bag...
May 13, 2021 | Book Review |
Language and the words you use are extremely powerful. Saying the right thing at the right time, using the correct words, and choosing the right language to convey our thoughts, makes all the difference between winning a debate or losing one, escaping a parking ticket...
May 9, 2021 | Book Review |
The New Rules Of Marketing Small businesses are the buzzwords of today’s times, and everyone has the confidence to start their own small ventures. With so many smaller businesses hitting the market every year, the old textbook marketing mantras are a far cry from what...
May 5, 2021 | Book Review |
Marketing, advertising, and branding strategies rely heavily on the power of visuals. Right from the advent of print media, through the era of television, and even today, with the increasing influence and use of social media and online platforms, using imagery to tell...
Apr 30, 2021 | Book Review |
Winning is an attitude. It is a matter of following what you want to do, rather than what others want you to do. A person strives through life to unlock the true potential that they have, yet there is only a handful that actually manages to do so. How do these people...
Apr 26, 2021 | Book Review |
The Secret To True Happiness And Success The human conscious mind is merely the tip of an iceberg. The subconscious that lies hidden, like the large mass of an iceberg beneath the water, is a vast resource that remains untapped. The subconscious mind has immense power...
Apr 22, 2021 | Book Review |
Apes, Man And The Evolution Of Morality Frans de Waal’s ‘Our Inner Ape’ brings forth a comparison between human and their closely related ancestors the apes. He shows the relation (and differences) between characteristics such as violence and sympathy, greed and...
Apr 17, 2021 | Book Review |
We have all heard of the proverb ‘Jack of all trades and master of none.’ Moreover, we have been, since our childhood, told that there is no value in being a ‘jack of all trades’, and that ‘mastering one thing’ takes us towards success. This has brought about the...
Apr 2, 2021 | Book Review |
Creativity is the new buzzword in the world of work today. Everyone is looking for creativity in every department, every employee, and every job description. With so much resting on creativity, how can one truly be creative? Firstly, everyone can be creative. It...
Mar 24, 2021 | Book Review |
Not everyone is good at saving money. While there are people who have mastered the art of managing their accounts, a majority of us fall prey to the inherent human nature to be bad at saving money, despite a number of efforts. Additionally, we can be pretty irrational...
Mar 10, 2021 | Book Review |
Creativity is a buzzword these days. Every artist, businessman, executive, manager, professional, etc. wants to be creative. In other words, creativity is a virtue today that is at the crux of every job profile. Creativity, unfortunately, can fall prey to lack of...
Feb 26, 2021 | Book Review |
What makes customers take notice of a brand? How do brands make it to the top? How do they fail? Did all the top brands in today’s market start out with huge marketing budgets, unique concepts, and a pre-existing, ever-loyal customer base? Definitely not! Then...
Feb 14, 2021 | Book Review |
We can’t stop thinking, can we? Therefore, thinking is a natural, on-going, uncontrollable process, isn’t it? But is it really? Can one not train the brain to think in a better manner, think only of particular things, and take active steps to change the way one...
Feb 3, 2021 | Book Review |
We often encounter situations where we feel it is our duty to give advice. We become compulsive at doling out free advice to people, often at the cost of ending up alienating others from us due to this compulsive habit and end up stifling curiosity and innovation...
Jan 11, 2021 | Book Review |
Contrary to prior belief about marketing being all about the USP of the product or service, marketing is all about how the customer perceives the product and the brand. In a bid to increase sales, they center their marketing strategies on upgrading a product when...
Jan 7, 2021 | Book Review |
As parents, we all have endured that tantrum bang in the middle of public space. Most often, we have snapped at children, ignored them, and at times, even yelled, resorting to threats and punishments for bad behavior. Or we have seen another child at the mall...
