Nov 23, 2021 | Book Review |
Agreeing To Disagree Productively The phrase ‘a good argument’ seems like an oxymoron. In fact, all children are taught from a very young age that arguments are not good and that it is best to avoid disagreements. ‘Why Are We Yelling?’ (2019) by Buster Benson...
Nov 20, 2021 | Book Review |
Enhancing the Quality of Life with Algorithms The world functions on algorithms. Right from the computer and the smartphone in our hands, to the decisions we make, and while even finding a life partner, we use the power of algorithms to make like simpler, easier and...
Nov 15, 2021 | Book Review |
Happy Employees and How to Get Them The workforce of any business or organization is its core. However, businesses and organisations are often uncaring and have nothing more than a ‘suggestion box’ to offer their employees. Rather than treating employees like mere...
Nov 8, 2021 | Book Review |
Wondrous, Mysterious, Us The human body is a wondrous miracle. From the way it functions as a whole, to the individual parts of the body, we never stop to think and consider how it works. Even scientists and doctors, who devote their lives to studying it, find it...
Nov 4, 2021 | Book Review |
Business In The Conscience Culture Technology has brought the world closer, turning it into a global village. Hyperconnectivity has had implications on all walks of life, more so on the worldwide economy. Businesses need to realign their strategies and principles in...
Nov 2, 2021 | Book Review |
10 Lessons To Increase Your Sales By Sales Guru Brian Tracy We often come across wizards in the sales and marketing world. These are people who have a high success rate when it comes to their sales numbers. They excel in communication, have tons of self-confidence,...
Nov 1, 2021 | Book Review |
The Wisdom of Insecurity penned by Alan Watts in 1951 brings forth the irony of modern life – that the pursuit of material happiness only leads to anxiety. Human beings are forgetting the purpose and the true pleasure of living in the present by dwelling in the...
Oct 31, 2021 | Book Review |
Achieving Peak Performance With Flow Achieving a ‘state of flow’ is touted as a sure formula for success in any endeavor. It is a transcendental state wherein one is at the optimal best while truly enjoying the task at hand and achieving peak performance. The Rise of...
Oct 23, 2021 | Book Review |
Cultivating One’s Own Creative Voice Every individual has a creative impulse in them, albeit in varying degrees. However, everyone has also faced that little bit of hesitation in following their creative voices, either because there is another dissuading voice in the...
Oct 17, 2021 | Book Review |
Small And Successful The traditional business mantra of expansion through sales and a larger customer base doesn’t hold much merit in today’s economy. Growth is overrated, and many small businesses, driven by mere hearty enthusiasm are showing the way. Bo Burlingham’s...
Oct 12, 2021 | Book Review |
Ideavirus The decline of advertising in the Internet Age has made the marketing community see the need for a radically new, effective strategy of reaching customers. Seth Godin’s Unleashing the Ideavirus (2000) takes us through the concept of ‘going viral’, and what...
Oct 5, 2021 | Book Review |
The Social Brain And Babyhood What shapes us into the people we grow up to become? This question has had scientists and researchers drawing conclusions over nature, nurture, or both debates for more than a century. Is it one’s genes, or environment, that define who we...
Oct 1, 2021 | Book Review |
Effective Marketing In The Internet Age Marketing and advertising have been so closely related to each other. Additionally, for the traditional marketer, advertising is the center of the marketing universe. However, today, there is a clear shift in how both these are...
Sep 23, 2021 | Book Review |
Tell A Story Every Customer Wants To Hear Marketing, since the beginning has been all about telling a customer a story about a product, brand or company, that will entice and enamor him and ultimately result in a purchase. All Marketers Are Liars by Seth Godin aims at...
Sep 20, 2021 | Book Review |
Nurturing Psychological Safety We are living in a knowledge economy where the next big idea and quick solutions become benchmarks for success. The motto of ‘work hard, work smart’ just doesn’t cut it anymore. Corporates are continually demanding more out of employees,...
Sep 16, 2021 | Book Review |
The Jack-Of-All-Trades There is a certain negativity surrounding the proverb ‘Jack of all trades, and master of none.’ However, is being a ‘Jack-of-all-trades’ really so bad? Evolution has made humans capable of nurturing various skills and abilities. By nature,...
Sep 7, 2021 | Book Review |
Edgecraft We all have childhood memories of begging our parents to buy that particular brand of cereal simply to get the ‘free prize’ inside. While most elders thought it was a cheap gimmick adding to the junk in the house, for the children, it was nothing short of...
Sep 3, 2021 | Book Review |
Entrepreneurship: The Core Of A Flourishing Economy Given choices, most of today’s young college graduates choose careers in professional services. If we take a look at some of the topmost university graduates from elite colleges in the US, we find that they prefer to...
Aug 31, 2021 | Book Review |
Nurturing Creativity 101 Whenever we see creative people, we often think that they are simply born creative. We consider creativity to be an innate, natural trait that some have from birth, while others don’t have at all! We have drawn a bold line between these have’s...
Aug 26, 2021 | Book Review |
Legacy Vs. Evolutionary OS The world has changed. So has the working culture. The global marketplace today, is more dynamic and is constantly reinventing itself, at a pace faster than it did merely two decades ago. However, many organizations are still using the same...
