Apr 5, 2019 | Book Review |
Between the super successful, top brands leading the markets, and those that fail, there are millions of products that simply go unnoticed. The fate of being unmemorable in a market that is choc-a-block with competitors is a result of the all-too-common mistakes,...
Mar 20, 2019 | Book Review |
Storytelling has been an intrinsic part of the basic social construct of humanity. Since time immemorial, stories have been at the very crux of communication. They have been used for the purpose of entertainment, imparting cultural values and most importantly they...
Mar 10, 2019 | Book Review |
Life is like a game of poker. Every decision in life has several factors that influence it, with luck playing its part too. The best decisions in life may not always lead to a desirable outcome. Similarly, decisions that seem totally wrong can turn out to be some of...
Mar 6, 2019 | Book Review |
What is it that makes a consumer choose a particular product over others in the market? This is a question that many in the world of marketing have been trying to answer. While some have theorized and come up with possible answers, many others have been eluded by this...
Jan 29, 2019 | Book Review |
Eric Bernie’s Games People Play (1964) compares human behaviour and relationships to games. It dissects the psychological, manipulative behaviours people unconsciously play with each other and end up alienating close ones. It shows how to escape these self-destructive...
Jan 2, 2019 | Book Review |
Business and corporate life is a cutthroat world, where perceptions of popular and successful leaders have been created in fiction. While there is no doubt that these leaders have presented phenomenal leadership learning’s for the rest of the world, their climb up the...
Jul 10, 2018 | Book Review |
Collaborative Sales Strategy Traditional perceptions about sales place prejudices upon salespeople. Whenever we think of a salesman, we think of a slick, suited man at the door, with the gift of gab, vying for the attention and the money of the innocent buyer. ...
