This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In the interview, Sudh shares how growing up in a small town in India in a family of entrepreneurs inspired him to start his own company. We also talk about moving to a big city like Singapore and yet not being intimidated by that. He shares the big risks he has taken as an entrepreneur, and how he was rejected by some companies for a job which turned out to be a blessing as those companies are his customers now.

You can find Sudh at the below links

In the interview, Sudh shares

  • that one of the biggest responsibilities in our business is to our customers
  • we put focus on new customers, new sales to existing customers. And all of this meant that we were able to retain a hundred percent of our customers
  •  it became really sustainable. We had nothing to worry about in terms of keeping our employees well rewarded, so we didn’t have to do mass layoffs, uh, to achieve that. We didn’t have to cut bonuses or salaries
  • Wealth is created during bear markets and harvested during bull markets. 
  • You start to get this realization when you get older, that your younger years are not going to come back and the equation starts to change.
  • the challenge is how do you grow into what is needed to take the company to the next stage?
  • All the companies that I applied to a job for, um, are now our customers. All of them. Absolutely all of them. So that’s been. One of the things that make me feel like a winner,