This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this captivating interview, Aron Ezra, Chairman of Plan A Technologies, takes us on a journey through his remarkable career, filled with unexpected twists and profound insights. 

From an early fascination with creativity to becoming a crisis manager for Fortune 100 companies, Aaron shares his unique path to entrepreneurship. 

He delves into the transformative power of embracing change, drawing from his experiences in guiding organizations through tumultuous times. Aron’s wisdom shines as he discusses effective leadership during crises and the importance of self-reflection. 

Discover how he fosters a culture of innovation at Plan A Technologies and find inspiration in his passion for work that feels more like a rewarding hobby than a job. 

Join us for this illuminating conversation that’s sure to leave you energized and motivated for your own leadership challenges.


You can find Aron Ezra at the below links

In the interview, Aron shares

  • “We do work for clients all over the globe, tackling all sorts of interesting technology challenges.”
  • “Change went from being scary to being exhilarating and exciting.”
  • “Very often, organizations got to that place because some people had made some very bad decisions and terrible mistakes.”
  • “Life is short, and you gotta do everything you can to make the most of the time that you have.”
  • “We focus on creating an environment that’s almost academic in nature, where culture fit is just as important as technical fit.”
  • “When we take on clients, we take on clients in the verticals that we know very well.”
  • “I would love to see the company continue to diversify, get into even more verticals, even more countries.”
  • “I get a chance to keep exercising those creative muscles as we grow.”
  • “Our clients are coming to us and saying, ‘What am I missing? Tell me how I can make this better.'”
  • “That joy that comes from your work, where your work doesn’t totally feel like work, is something that is way too rare in the world.”