This is the Leadership Journey series on the Choosing Leadership Podcast.
I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, I attempt to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.
What if the biggest leadership decision you’ll ever make is choosing what kind of company you’re building?
In this episode of Choosing Leadership, Sumit Gupta sits down with Laurens van de Vijver, CEO of MyWheels, to explore how purpose, long-term thinking, and courageous decision-making can create businesses that leave a lasting impact on society.
Together, they discuss the tension between short-term results and sustainable growth, how AI can strengthen rather than replace human leadership, and why great leaders never lose sight of the bigger picture.
If you’re navigating difficult decisions, leading through change, or wondering how to grow your business without compromising your values, this conversation is packed with practical insights.
Tune in and discover how choosing the right mission can transform not only your organization but the world around it.
You can find Laurens van de Vijver at the links below
In the interview, Laurens shares
- “The most fulfilling work happens when your personal values align with your company’s mission.”
- “Great companies don’t just generate profit—they create lasting value for society.”
- “Leadership means choosing long-term impact over short-term convenience, even when it’s harder.”
- “Real innovation doesn’t replace human judgment; it amplifies it.”
- “The best leaders combine intuition, experience, and technology to navigate an uncertain future.”
- “Building a successful business isn’t just about growing bigger—it’s about making a meaningful difference.”
- “Systemic change happens when businesses stop solving symptoms and start addressing root causes.”
- “A company’s greatest legacy isn’t its revenue—it’s the positive impact it leaves on people and society.”
- “The future belongs to organisations that collaborate to solve society’s biggest challenges, not just compete for market share.”
- “Choosing leadership means having the courage to build a business that makes the world better, not just more profitable.”

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