August 2025

  • Why Action Is Its Own Greatest Reward (and how not needing anything unlocks your greatest power)

    Understand what Karma Yoga really means – for leaders in tangible day-to-day terms and not mystical terms


    Most people “reduce the present moment to a means to an end”. You’re building a business to become successful, so your eyes are always on the future result. You give the present moment “inferior status” because the future is more important.

    Ask yourself: When you’re in meetings, are you really there? Or are you thinking about what you need to get from this conversation?

    This creates problems:

    • You can’t give your full attention to what you’re doing now
    • Even when you succeed, you maintain the same pattern of needing the next moment
    • Your action “comes out of unhappiness and creates more unhappiness”
    • Echkart Tolle calls this “karmic action” – it creates more suffering

    Think about your last big achievement. Did it satisfy you, or did you immediately start wanting the next thing?

    The External Search: Looking Outside for What’s Already Inside

    We think getting things from outside will finally make us feel complete inside.

    The Body: You exercise to look good or powerful. You check mirrors constantly. You buy clothes to live up to an image. You think the perfect body will make you happy. But even when you get it, you worry about losing it.

    The Heart: You perform in relationships to get love. You collect approval from people. You chase experiences hoping to feel something. You think the right person will complete you. But love that needs something isn’t real love. The same goes for trust and connection when it comes to work relationships.

    The Mind: You accumulate knowledge to feel smart. You read endless books looking for answers. You analyze everything trying to control outcomes. You think understanding will set you free. But most thoughts just repeat the same patterns.

    Identity: You build an image through titles and achievements. You collect status symbols. You compare yourself to others constantly. You think success will prove your worth.

    Business: You chase promotions and bigger offices. You build companies and milestones to prove you matter (to yourself). You accumulate money for security. You make decisions based on how they appear to others or to feel safe and secure. But it is ever enough.

    Here’s the pattern: You achieve one goal and immediately need the next one. You get what you wanted and it doesn’t satisfy you.

    Now,what if the action itself was more valuable than whatever result it produces? (in other words, the means matter more than the end)

    I know, I know. We’ve been conditioned to believe that outcomes are everything—revenue growth, market share, investor approval, team performance. But stay with me here, because understanding this shift will change everything about how you ACT.

    Most leaders are exhausted because they’re using every action as a means to an end or to get something out of it for themselves.

    Every action becomes about getting something—recognition, validation, proof of worth, control over outcomes, or the outcome itself. The doing becomes this grinding effort toward some external reward that’s supposed to make you feel complete or happy or satisfied or successful.

    A different kind of action happens when you stop making now a stepping stone to later. Only when you no longer reduce this moment to a means to an end can you give your full attention to whatever it is that you are doing now.

    This looks different:

    • You’re totally present to what’s happening
    • Great artists and athletes do this – they’re completely in the now when performing
    • Your action has real power because all your attention is here
    • Tolle calls this “empowered action” or “non-karmic action”

    When did you last feel completely absorbed in what you were doing? How did that feel different?

    What if you didn’t need anything from your next board meeting, your next strategic decision, your next difficult conversation? What would leadership feel like then?

    What if nothing was missing and nothing to get from the situation in front of you?

    Think about your day today. Are you doing it to get somewhere else, or because it’s what the situation in front of you requires (that might be against your likes, habits, preferences, or even success)?

    Welcome to the deepest secret of powerful leadership: When you stop needing results to validate your worth or success or feel happy, action becomes intrinsically rewarding. And paradoxically, that’s often when you get your best results.

    The Body: You feel alive in your skin. Movement becomes play instead of work. You take care of your body because it feels good, not to impress others. You eat when hungry, rest when tired. Your body becomes your friend instead of your project.

    The Heart: Love flows naturally because you’re not needing anything back. You listen because listening is fulfilling. You care about people genuinely, not to get approval. You do not want anything, so you naturally focus on others and give.

    The Mind: Fresh thoughts arise instead of the same repetitive patterns. You think from spaciousness instead of anxiety. Creative and out of the box solutions appear naturally.

    Identity: You know who you are beyond your role, title or company. You don’t need to defend an image or prove your worth. You’re comfortable being nobody special. You realise that “who you are” (not who you think you are) – it never changes, no matter what happens.

    Business: Work becomes service instead of hustle and grind. You create because you care about what you’re building. Decisions come from clarity instead of fear. You commit fully to what’s in front of you without desperately needing specific outcomes.

    Relationships: You connect at a deeper level because you recognize the same presence in others that you’ve found in yourself. You’re not using people to fill your emptiness. You can be alone without loneliness.

    The key shift: instead of using the current ACTION you are doing to get to a better moment, you find you already have it all in this moment itself.

    From that fullness, action becomes what Michael Singer calls “Karma Yoga” – selfless service that happens naturally because you’re no longer operating from lack.

    Here’s the counterintuitive truth – when you stop desperately trying to force outcomes, you often achieve better outcomes.

    Think about it – when you’re anxious about a presentation, how much of your mental energy goes into worrying versus actually preparing?

    When you’re desperately networking to get something from people, how authentic and compelling are you?

    When you commit fully to the task in front of you without attachment to results, you bring your whole being to it.

    Athletes know this – their best performances happen when they’re completely absorbed in the game, not thinking about winning.

    The same applies to leadership.

    It’s not magic; it’s simply that undivided attention and authentic engagement are more powerful than scattered, needy effort.

    The Hidden Exhaustion of Transactional Leadership

    Let me ask you something: When was the last time you made a leadership decision without some part of you calculating what you’d get in return?

    I’m not talking about business ROI—that’s just good sense. I’m talking about the psychological payoff.

    The need for your team to think you’re brilliant. The desire for investors to see you as visionary or your company as being on the right path. The hunger for industry recognition or appearing like the credible expert. The desperate hope that this quarter’s results will finally prove you belong in the C-suite.

    This is what I call transactional leadership—every action is a transaction designed to get you something you think you need to feel okay about yourself.

    Here’s the brutal truth: It’s exhausting as hell. Because you’re never actually present to what you’re doing.

    You’re always projecting forward to some imagined payoff, some external validation that’s supposed to make you feel good about yourself.

    and you do the projection because you are coming from some past fear, worry, or story that is not true but real for you in this moment.

    But here’s what I’ve discovered working with hundreds of leaders: You can’t extract self-worth from external circumstances. It doesn’t work. You can hit every target, exceed every expectation, get every accolade, and still feel that gnawing sense that something’s missing.

    That’s because the thing that’s missing isn’t in your next achievement. It’s in your relationship with the action itself.

    When Action Becomes Its Own Reward

    Think about the last time you helped someone without any agenda. Maybe you saw a colleague struggling with a problem and just naturally offered a solution. Or you noticed your team was overwhelmed and quietly took something off their plate.

    How did that feel? There was something inherently satisfying about the action itself, wasn’t there? You weren’t calculating what you’d get in return. You saw what was needed and you provided it, and something in you felt fulfilled just from the doing.

    That’s action as its own reward. And it’s available to you in every moment of leadership, not just the obviously altruistic ones.

    Michael Singer, in his talks on Karma Yoga, describes this beautifully: When you’re not trying to extract something from each moment to fix your internal discomfort, you naturally become present to what the moment actually needs. And serving that need becomes inherently fulfilling, regardless of outcomes.

    This isn’t some spiritual bypass or feel-good philosophy. This is practical leadership wisdom that changes everything about how you operate.

    The Natural Leader in Action

    Let me show you what this looks like when leaders actually embody it.

    When the Action Itself Becomes the Reward

    Jyoti, a SaaS founder, was facing her toughest board meeting yet. Revenue was soft, and she knew her investors wanted to hear about aggressive expansion plans. Her old self would have crafted a presentation designed to manage their reactions and keep them happy.

    But something had shifted in Jyoti. She was aware of her relationship with validation and approval. She realized she was exhausted from using every interaction to prove her worth as a CEO.

    So she walked into that meeting with a different intention entirely. Instead of asking “How do I look good here?” she asked “What does this situation actually need from me?”

    The answer was uncomfortable: complete honesty about the challenges they were facing and her recommendation to focus on fundamentals instead of flashy growth metrics.

    “I know you want to see aggressive expansion,” she told her investors, “but I think that would actually hurt our long-term value. We haven’t solved retention yet in our home market.”

    As she spoke, something remarkable happened. She wasn’t nervous about their reaction. She wasn’t calculating how to spin the message. She was simply present to giving them what they actually needed to know, regardless of how it made her look.

    The reward wasn’t their approval (though they eventually came around). The reward was the integrity of the action itself—finally being able to show up as a leader who served the situation instead of her own psychological needs.

    Every time you act in integrity with your Dharma, values, or your commitment – you are teaching yourself and others that you are someone who can be counted upon to do what they say and live by their values.

    Every time you DO NOT act in integrity with your Dharma, values, or your commitment (irrespective of your reason or circumstances) – you are teaching yourself and others that you are someone who CAN NOT be counted upon to do what they say and live by their values.

    This is why INTEGRITY is everything.

    When Vulnerability Becomes Its Own Gift

    Steve, a first-time CEO, had been drowning in imposter syndrome for months. Every meeting was an elaborate performance designed to hide his inexperience. The stress was killing him, but he was afraid that showing any weakness would undermine his authority.

    Until one board meeting when something shifted. Instead of spending energy managing his image, he found himself genuinely curious about what the present situation needed from him.

    The answer was startling: it needed his honesty.

    “I have to tell you something,” he said, his heart pounding. “I’m terrified. This is my first time running a company at this scale, and half the time I have no idea what I’m doing. But I care about this mission too much to let my fears make our decisions.”

    As the words left his mouth, Steve felt something he hadn’t experienced in months: relief. Not because of how anyone reacted (he couldn’t even see their faces through his vulnerability), but because he was finally doing what felt true instead of what felt safe.

    The action of authentic leadership became its own reward. The fact that his team started trusting him more, that his investors appreciated his honesty, that his stress levels plummeted—those were just bonuses.

    When Saying No Becomes an Act of Service

    A consulting firm was offered a lucrative contract that would have solved their cash flow issues. The only problem? The client’s values completely contradicted everything the founder stood for. Easy money or integrity?

    Her old self would have rationalized it: “We need the money,” “Maybe I can influence them from the inside,” “Business is business.” But the founder had been journaling her own thoughts as an awareness exercise. So she wasn’t desperate for approval or financial security in the way she used to be as she was actively writing her insecure thoughts every day in a journal.

    So when she looked at the situation, the answer was obvious: “I can’t work with you. Your practices harm the exact people we’re trying to help.”

    The reward wasn’t the three new clients who reached out because of her public stance (though that was nice). The reward was the action itself—finally being able to operate from her values instead of her fears.

    Her team felt it immediately. They started working with a passion she’d never seen because they knew their leader was making decisions based on what mattered, not what paid.

    Your Dharma: The Commitment That Calls You

    The Bhagavad Gita, the ultimate text on this philosophy, tells the story of a warrior named Arjuna who’s having a complete meltdown right before the most important battle of his life. He’s questioning everything—his role, his qualifications, whether he deserves to be there.

    His guide Krishna gives him the most practical leadership advice ever: “Stop making this about your personal drama. You’ve trained your whole life for this moment. This situation needs your specific skills. The reward isn’t what you’ll get from fighting—the reward is the privilege of being able to serve in the way only you can.”

    Your dharma—your deepest commitment—isn’t something you do to get something else. It’s the thing you’re called to do because you’re uniquely positioned to do it and you have committed to it, and the doing itself is inherently meaningful.

    For me, this became clear when I left my tech career. I wasn’t trying to become a leadership coach to build some identity or prove anything to my family. In fact, it was the opposite as it looked like career suicide.

    I just looked at what was happening—brilliant people burning out, companies struggling with toxic cultures, leaders performing instead of leading—and realized I wanted to contribute to a different possibility. And I was actually good at it.

    The work itself became the reward. The fact that it’s also financially sustainable and personally fulfilling is gravy.

    The Paradox of Detached Yet Fully Committed Action

    Here’s where this gets really interesting for results-oriented leaders: When you stop being attached to specific outcomes, you often achieve better results than when you were desperately chasing them.

    Don’t try to make sense of it. Because it doesn’t make sense. It is a paradox.

    Why does that happen? Because your actions are finally aligned with reality instead of your psychological needs.

    You’re not distorting information to protect your ego. You’re not avoiding difficult decisions to manage your anxiety. You’re not pushing strategies that make you look good instead of strategies that actually work. You’re not saying what people want to hear instead of what they need to hear.

    When action becomes its own reward, you can afford to be completely honest about what each situation requires, because your self-worth isn’t riding on any particular outcome.

    This is the ultimate leadership superpower: the ability to act with complete commitment while being unattached to results. You care deeply about doing the right thing (based on your commitments), but your identity isn’t dependent on any specific outcome.

    The Practice: Finding the Reward in the Doing

    This isn’t about becoming some zen master who doesn’t care about results. In fact, your commitments are often derived from the future results that you want to see.

    It’s about changing your relationship with action so that you can actually be more effective.

    Here’s how to start:

    Before any leadership decision or interaction, pause and ask yourself: “What do I need from this moment?” Notice what comes up. Recognition? Control? Validation? Proof that you belong?

    Then ask: “What would I do here if the action itself was the only reward I could get?”

    OR

    “What would serve this moment and situation best given my Dharma and commitment?”

    That second question will show you what aligned action looks like – and what your real commitments (or Dharma) are.

    Sometimes it means having conversations that make people uncomfortable because that’s what serves the situation. Sometimes it means admitting you don’t know something because honesty serves better than pretense.

    Sometimes it means making decisions that look risky on paper because they align with your deeper values. Sometimes it means turning down opportunities that don’t feel authentic to who you’re becoming.

    None of this requires you to be selfless or sacrifice your needs. It just requires you to stop outsourcing your fulfillment to external circumstances and start finding it in the integrity of your actions.

    When Teams Feel the Difference

    Something beautiful happens when you start leading from this place: everyone around you relaxes.

    Your team stops managing your emotional reactions because you’re not using meetings to regulate your self-esteem. Your peers stop competing with you because you’re not trying to prove you’re better than anyone. Your investors trust your judgment more because your decisions serve the company instead of your image or just a relationship. Your family gets the real you because you’re not carrying the stress of constantly performing.

    People can feel when you’re not trying to extract something from every interaction. It creates psychological safety that allows everyone to focus on the actual work instead of managing these hidden dynamics.

    The Ultimate Leadership Freedom

    Here’s what I’ve learned from studying ancient wisdom and working with modern leaders: The most powerful thing you can do is stop needing your leadership role to provide you with anything other than the opportunity to serve.

    When you find fulfillment in the action itself – in the privilege of being able to contribute your gifts to something meaningful – you become unstoppable. Not because you don’t care about results, but because you’re no longer distorting your actions to achieve results that feed your ego.

    You can take bigger risks because failure doesn’t threaten your identity.

    You can have harder conversations because you don’t need everyone to like you. You can make unpopular decisions because your self-worth isn’t dependent on approval. You can be completely honest because you’re not protecting any image.

    This is what it looks like to lead from your natural power instead of your compensated weaknesses.

    The Bottom Line: The Doing Is the Reward

    Most leaders are waiting for some future result to make them feel fulfilled. The next funding round. The next promotion. The next acquisition. The next quarter that finally proves their worth.

    But what if fulfillment was available right now, in whatever action this moment is asking you to take?

    What if you could find the same satisfaction in a difficult conversation that serves your team’s growth as you do in hitting a revenue target?

    What if you could feel as rewarded by the integrity of turning down a bad opportunity as you do by landing a good one?

    What if the action of leadership itself—showing up fully, serving what’s needed, contributing your gifts—was enough?

    That’s not a philosophical concept. That’s a practical way of being that’s available to you in every moment of every day.

    The world doesn’t need more leaders who are performing for external validation. It needs leaders who are so fulfilled by the work itself that they can afford to do what actually serves, regardless of how it makes them look.

    You have everything you need to be that leader right now. The question is: Are you willing to stop using your role to fix your internal stuff and start using it to contribute what only you can give?

    The action that is aligned to your Dharma and commitment is waiting. And it’s its own reward.

  • Leadership Journeys [238] – Saasha Celestial-One – “Every dollar that you spend is a vote for the world that you wanna live in”

    This is the Leadership Journey series on the Choosing Leadership Podcast.

    I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

    What does it really mean to lead with purpose in a world that’s constantly pulling us toward profit and performance?

    In this inspiring conversation, Saasha Celestial-One—co-founder and COO of Olio—shares how she’s tackling food waste while staying grounded in mission, sustainability, and conscious leadership.

    From building a globally recognized app to not buying new clothes for over a decade, Saasha’s choices challenge the status quo and invite us to rethink our own.

    We explore how vulnerability, emotional energy, and authentic partnerships shape bold leadership.

    If you’re navigating growth while trying to stay true to your values, this episode is a must-listen.

    You can find Saasha Celestial-One at the below links

    In the interview, Saasha shares

    • “Leadership is a choice—and I choose to lead with purpose, not just profit.”
    • “Every transaction is a vote for the kind of world we want to live in.”
    • “Starting Olio wasn’t just about food waste—it was about reimagining our relationship with the planet.”
    • “The highs and lows of entrepreneurship are real—but so is the power of resilience.”
    • “I haven’t bought new clothes in 13 years. Sustainability starts with small, personal decisions.”
    • “Building a startup is like a marriage—you need shared values, mutual respect, and a whole lot of patience.”
    • “Creativity without structure is chaos; structure without creativity is lifeless. You need both to lead.”
    • “Vulnerability and authenticity aren’t weaknesses—they’re leadership superpowers.”
    • “Scaling globally means working with—not against—regulations, and seeing them as tools for impact.”
    • “We all have the power to create change. Start with what’s on your plate—and what you choose to waste.”
  • Leadership Journeys [237] – Anant Agarwal – “ Sales is vanity. Profit is sanity, and cash is reality. “

    This is the Leadership Journey series on the Choosing Leadership Podcast.

    I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

    What does it really take to walk away from a stable global career and build something from the ground up?

    In this episode, Anant Agarwal, CEO of Skill Mine, shares the raw emotional journey of choosing leadership and stepping into entrepreneurship with courage and conviction.

    From growing up surrounded by business conversations to building a tech company that aims to serve the world, Anant’s story is packed with insight and inspiration.

    He talks about the weight of starting over, the power of frugality, and how he nurtures leadership within his team.

    Tune in for an honest, energizing conversation that will challenge you to dream bigger and lead with intention.

    You can find Anant Agarwal at the below links

    In the interview, Anant shares

    • “Choosing leadership is not a role—it’s a decision, driven by dreams too big to ignore.”
    • “Leaving a secure global career wasn’t easy, but I realized—if not now, then when?” – Anant Agarwal
    • “Business wasn’t just a subject in school—it was dinner table conversation in my family.”
    • “You can’t build something new while clinging to the comforts of the old.”
    • “Frugality is not about scarcity—it’s about intelligent resourcefulness.”
    • “When you lead with purpose, your team stops being employees and starts becoming ambassadors.”
    • “We’re not just building for India—we’re building in India, for the world.”
    • “The hardest part of entrepreneurship? Leaving behind people who only knew the professional version of me.”
    • “Innovation happens when failure isn’t punished—it’s studied and celebrated.”
    • “Choosing leadership is a daily act—it’s not about titles, it’s about responsibility and courage.”
  • You Are Aiming Too Low: The Power of Impossible Goals

    How to Make the Future Come to You Instead of Chasing After It

    In 2020, I was not even confident enough to apply for a job at the companies of the CEOs I coach and support today.

    Today (since 2023), I coach 8–12 CEOs at a time – each doing a business of $5-$100M annually. My work with them is not about fixing what’s broken. It’s about helping them dream bigger than even they thought possible — and then guiding their executive teams through all successes and challenges as they make the imagined future happen.

    And here’s the thing: I did all of this without a single piece of formal education or training for this work. No MBA. No certification. No “20 years of experience” in a similar role.

    And I am the person who has always been called and have been a person who is “shy” or “introvert” or “only sits behind a computer” my entire life.

    I went from “not qualified” in my own mind to living what most of my life I thought was impossible. And it didn’t take 20 years. It happened in just three. Very literally, I am living an impossible life today.

    The change didn’t come from working harder, gaining more knowledge, getting lucky, or suddenly becoming more skilled. It came from creating myself from the ground up (as a person) and shifting how I related to time, money, goals, commitment, and relationships.

    That’s what this article is about — because once you understand this, your impossible future stops being a faraway dream and becomes something you live from, now.

    Our Relationship with Time

    Here’s something that’ll mess with your head: Everything you think you know about time is backwards.

    Most leaders are trapped in what I call a “time prison”—letting their past vote on their future. We perceive time as moving from past to present to future linearly.

    From this perspective, you look at last year’s numbers, assess current limitations and resources, and set “realistic” goals based on historical data.

    When you set “realistic” goals, you’re essentially saying, Based on what happened before, here’s what seems achievable.

    You’re essentially dragging your yesterday into your tomorrow.

    But here’s what changes everything: Past and future are both created right now, in the present moment.

    Time is not moving from past to present to the future. We are always in the “now”the “present” – and always creating (& recreating) our past and our future – in this moment. (slow down, stop, and read it again before continuing if you do not get this)

    The future is not fixed or limited or shaped by our past. The future is fully open to be created like a blank canvas – starting now.

    The past is not fixed. We create it – and can recreate it – each moment. (based on the future we want to create)

    When you set impossible goals instead of realistic ones and commit to them, something magical happens—the future stops being a place you’re struggling to get to (because you stop using the past as an anchor) and becomes a place you’re coming back from.

    You compress time and space. Like I did. Like my clients do.

    And possibilities that seemed years away start showing up next week.

    Let me show you how this works.


    1. What You Care About Precedes the Goals

    Let Your Future Pull You Forward

    Before you can break free from the time prison (past->present->future), you need to get clear on what future you actually want to create. Not what you think you should create based on current problems or your definition of what is realistic or possible, but a future that takes care of what you care about.

    The Difference Between Past-Problems and Future-Possibilities

    Most goal-setting starts with: “What’s wrong that I need to fix?”

    • “Our culture has issues”
    • “I’m not making enough money”
    • “We’re not growing fast enough”
    • “I don’t have work-life balance”

    This is problem-based thinking rooted in past disappointments. Instead, powerful creation starts with: “What future do I want to create?”

    Your CARE Statement

    Your CARE statement shouldn’t just answer what bothers you now—it should answer what you care about – deeply.

    You are what you CARE about.

    Examples of future-oriented CARE statements:

    • “I care about a future where every workplace nourishes human potential”
    • “I care about a future where leaders feel confident creating positive change”
    • “I care about a future where business automatically serves both profit and purpose”
    • “I care about a future where families are deeply connected despite busy lives”

    Why Future-CARE Changes Your Relationship with Time

    When your goals and commitment come from a future you CARE about instead of past problems:

    • You have unlimited energy because you’re not fixing what’s broken—you’re creating what’s possible
    • You attract people who connect with that future and want to help bring it into reality (missionaries over mercenaries)
    • Your work today becomes a deep calling from the future, not just a reaction to the past

    Real Example: I worked with a CEO who kept setting goals around “fixing our toxic culture.” Every initiative felt like pushing a boulder uphill.

    When she shifted to “I care about creating a workplace where people can’t wait to do their best work,” everything changed. She stopped being someone who fixes problems and became someone who listens for and creates possibilities for others to do their best work. This meant different things to different people – but because she was listening for the possibility instead of just fixing a “toxic culture”, she implemented many ideas that would not even have surfaced earlier.

    The culture shift happened in months, not years.


    2. Who You Are Determines Your Possibility

    Who do you think YOU are?

    Your identity—how you see yourself right now—is the invisible ceiling on what future you can dream and commit to.

    But here’s the secret: You can collapse that ceiling by recreating yourself as a future version of yourself immediately.

    The Traditional Identity Trap

    Most people think: “When I achieve X, then I’ll be the kind of person who has X.”

    This keeps you trapped in current-identity limitations:

    • “I’m not a salesperson” (so sales goals feel impossible)
    • “I’m not good with money” (so financial goals feel unrealistic)
    • “I don’t know how to scale” (so growth goals feel overwhelming)

    Become Who You Have To Be In The Future Now

    Powerful leaders do not just ask, “What do I need to DO?”

    They ask, “Who do I need to BE?” and then they step into that new identity right now.

    The “I Don’t Know” Mental Block

    Every time you say “I don’t know,” you’re refusing to access information that your future self already has.

    It’s not that you literally don’t know—it’s that you’ve decided to stay in current-identity limitations.

    You don’t see what you don’t see not because it is not out there. But because your current identity (who you are) is not looking for it.

    Once you shift your identity, you see new things in front of you because you are looking through a new lens and not because something new has appeared in front of me.

    Instead of saying “I don’t know how to build a $10 million company,” say “I don’t know how yet, but I am someone who accesses that information as I need it.”

    Read the above again. It can twist your brain so give it some time to sink in.

    Examples of Future-Identity Shifts:

    • From “I’m not a leader” to “I am someone who naturally inspires others toward shared vision”
    • From “I’m not technical” to “I am someone who understands what I need to understand when I need to understand it”
    • From “I don’t know if this will work” to “I am someone through whom breakthrough results happen”

    Ask yourself: “Who would I need to BE for my impossible goal to be inevitable?”

    Then start being that person now.

    Not when you achieve the goal—now. Speak like that person. Walk like that person. Genuinely. Authentically.

    Let your future identity collapse into this present moment.

    Real Example: I had a client who wanted to work with Fortune 500 CEOs but kept saying “I don’t have experience with that level.”

    When she shifted to “I am someone who creates value for leaders at every level,” she immediately started showing up differently.

    Within six months, she had one Fortune 500 client. The future version of herself became present, and that future self started seeing and creating opportunities around her.

    The more she spoke of herself as helping Fortune 500 CEOs, the more it became real in her world – one conversation at a time.


    3. You Are Waiting for Readiness to Start While You Get Ready by Starting

    The Future is Available Right Now

    The biggest myth in goal-setting is that you need to be ready before you can start. But here’s what I’ve learned: You get ready by starting.

    You access your CREATED FUTURE by starting now, not by waiting until you feel prepared.

    Readiness is not about TIME.

    Readiness is about COURAGE.

    The Readiness Time Trap

    Most leaders are waiting for:

    • More experience (more past)
    • More resources (better current circumstances)
    • More certainty (more data about what’s already happened)
    • Better timing (different present moment)
    • Perfect conditions (different current reality)

    But readiness is a myth. You get ready by starting, not by waiting to be ready.

    When you’re about to declare something from your future self, resistance shows up as:

    • Hesitation (“Let me think about this more”—staying in current identity)
    • Vagueness (“I want something in that direction”—avoiding future specificity)
    • Qualification (“I’d like to try, maybe, hopefully…”—hedging against future commitment)

    The Power of Declaration

    The moment you speak your impossible goal as certain (in the present tense) right now, time collapses.

    You stop being someone who has ideas about the future and become someone through whom the future expresses itself.

    You compress time and space not when you achieve the goal but when you declare from your future identity. The moment you say “I am committed to X. It is happening right now.”, you start:

    • Thinking like someone for whom X is inevitable
    • Noticing opportunities that serve that future
    • Having conversations from that future identity
    • Taking actions that move things forward in leaps – not just small increments.

    It is simple. Though not easy. It takes courage to do the above.

    Real Example: I worked with an entrepreneur who’d been “getting ready” to launch his big idea for two years. Research, planning, perfecting.

    When he finally declared “I am someone who helps companies transform their industries, and my program launches next month,” everything shifted.

    Not because he was suddenly ready, but because he started operating from the future. The launch happened, succeeded, and led to opportunities he never could have planned for. He made many mistakes as well. But he got feedback so fast that he improved on them. While earlier he was just waiting.


    4. Language Creates Reality

    Speaking from the Future, Not to the Future

    The words you use to talk about your goals literally reshape your brain, your reality, and your relationship with time. This isn’t metaphysical fluff—it’s how time compression works.

    The Problem with Uncertain Language

    Listen to how most people talk about their goals:

    • “I’ll try to…” (based on past attempts)
    • “Hopefully we can…” (based on past disappointments)
    • “I’m going to attempt to…” (based on previous failures)
    • “If everything works out…” (based on past unpredictability)

    This language keeps you in conversation with your history instead of your possibilities.

    You’re speaking TO a future you hope to reach instead of FROM a future that’s already real.

    Future-Present Declarative Language

    Instead, try speaking as the future version of yourself:

    • “I am committed to…” (the future leader speaking)
    • “This is happening because…” (the future reality organizing itself)
    • “I am the person who…” (future identity present now)
    • “We are creating…” (future impact)

    The Time Collapse Test

    Here’s a mind-bending exercise: Say your biggest goal out loud, but speak as if you’re already the person who has achieved it, looking back at this moment.

    Instead of: “I hope to build a $10M company” Try: “I am the leader of a $10M company, and this is the moment I committed to that reality”

    Feel that shift? That’s time collapsing. You’re not reaching toward the future—you’re speaking from it.

    Real-Life Time Compression Through Language

    When you start speaking from the future:

    • Your team stops seeing you as someone with hopeful ideas and starts seeing you as someone channelling an inevitable future
    • You stop asking “Can this work?” and start asking “This is works. Tell me how?”
    • You stop preparing for current limitations and start preparing for future possibilities
    • Opportunities that seemed “lucky” start showing up because you’re broadcasting from the future frequency

    Real Example: I had a client who kept saying, “One day I want to work with larger clients and not just small ones.”

    Wishy-washy, past-based language. When she shifted to “Each client we work with contributes $1M to our revenues as we provide a minimum $10M of value to their business” everything changed.

    She wasn’t hoping for a future “one day”—she was speaking from it. She started looking for the specific clients (without waiting for readiness), made requests to get connected with them, then made specific requests to support them, a within a year she had 3 clients at the new $1M level. The business doubled as a result, and profits increased by 4X.


    5. Clarity and Specificity Are Non-Negotiable

    Making the Future Real in Clear (not clever) Language

    Vague goals are like trying to navigate through the world with a broken GPS. You might feel like you’re moving, but you have no idea if you’re going toward your past patterns or your future possibility. You also have no way to measure progress towards your end goal because the end goal is not clear in the first place.

    The Problem with Fuzzy Language

    I hear this constantly:

    • “I want better work-life balance” (based on current dissatisfaction)
    • “We need to improve our culture” (based on past problems)
    • “I want to serve more people” (based on current limitations)
    • “We should increase quality” (based on yesterday’s complaints)

    This language is basically saying, “I have a feeling about wanting something different from what I’ve experienced, but I haven’t done the work to make that future clear and specific. I know what I don’t want but I am afraid to specify and act according to what I exactly want.”

    The Power of Specificity

    Powerful goals speak as if the future is already organizing itself around you:

    • Instead of “better work-life balance”: “I operate as a leader who is fully present at work and fully present at home—leaving the office by 6 PM every day and taking zero work calls on weekends
    • Instead of “improve our culture”: “We are a company where every team member feels heard and valued, evidenced by 95% positive scores on our monthly engagement survey”
    • Instead of “serve more people”: “We impact 10,000 families through our program by December 2026, and I am the leader who creates systems that make this inevitable”

    Why Vagueness Keeps You in Time Prison

    Here’s what nobody talks about: We stay vague because specificity makes the future real—and that feels scary. When you say “I am committed to $5 million this year,” you’re not just setting a goal. You’re declaring a future that you and others can hold you accountable for.

    But vagueness keeps you trapped in current limitations. Specificity calls the future into the present.

    The Specificity Challenge

    Take your biggest, vaguest aspiration and make it ruthlessly specific. Not just what you want, but who you are as the person who has it, when it happens, and how you’ll know it’s real. What can people see and measure when it has happened?

    Real Example: I worked with a client who said “I want to create a movie.” (without any experience in film making) After weeks of drilling down, her real declaration became: “My movie is out on 1 Jan 2027. It premiered in Venice and Toronto Film Festivals. XYZ directs the movie and ABC acts in it.” Specific. Measurable. Impossible. And it started happening immediately because the future became real enough to organize around.

    Update Aug 2025 – just a few months in from the above declaration – the script is ready and the director has said yes to the movie.


    6. Rejecting “Possible” as a Requirement

    Breaking Free from the Prison of “Possible or Not”

    Let me be provocative here: If your goal feels achievable based on your past experience, it’s not a goal—it’s just a really detailed to-do list based on historical data.

    The Traditional Time Prison

    Most goals are set like this:

    • Look at past performance
    • Assess current resources
    • Project incremental improvement
    • Call it “realistic”

    This is linear time thinking: Past → Present → Future. You’re essentially letting your history vote on your possibilities.

    The Difference Between Predictions and Creations

    A prediction is: “Based on our growth rate, I’ll hire two more salespeople and increase our close rate by 3%.” A creation is: “We’re going to revolutionize how our entire industry thinks about customer experience. Our close rate will double – better than anyone else in the industry.”

    See the difference? One is extrapolating from the past. The other is calling forth a future that doesn’t yet exist.

    Why “Realistic” Keeps You Trapped

    Every time someone tells you to “be realistic,” they’re asking you to let your past limit your future. They’re asking you to fit your dreams into the box of what’s already happened. But breakthrough results don’t come from historical precedent—they come from the willingness to create a future that has never existed before.

    The Magic of Future-Based Thinking

    Here’s what happens when you commit to something that seems impossible: You stop trying to get to the future and start coming from it. Instead of “How do I optimize what I’m already doing?” you start asking

    “What would the future version of my business/leadership/impact look like, and how would that version operate right now?”

    What do I need to say NO to?

    What do I need to say YES to?

    Real-Life Examples of Time Compression:

    • Elon Musk didn’t extrapolate from car industry trends. He declared a future where transportation is electric and autonomous—then that future started organizing itself around him
    • Netflix didn’t project from DVD rental patterns. They declared they’d change how humanity consumes entertainment—then built toward that future reality
    • Your local gym owner who went from 50 members to 500 didn’t get there with realistic projections. They declared themselves a fitness leader in their community and started operating from that future identity

    The Impossibility Test

    Ask yourself: Does this goal require me to become a different person? If not, it’s probably just an optimization of who you already are. True goals force you to become a future version of yourself that doesn’t currently exist.


    7. Goals You Set Reflect Your Self-Worth

    What do you think your worth is?

    Here’s the brutal truth about most goal-setting: You are only setting goals you think you are worthy of achieving. This acts like a subconscious filter on everything you dream, aim for, and commit to.

    The Problem with “Realistic” Goals

    When a CEO says, “Let’s aim for 10% growth this year,” they’re often really saying, “Based on what happened before and what I think I’m worth, 10% feels safe.” That goal isn’t coming from possibility—it’s coming from historical precedent filtered through current self-worth.

    Think about it:

    • The person who says “I want to lose 2 kgs” is speaking from their history with dieting, not their potential for transformation
    • The entrepreneur who aims for “$100K revenue” is speaking from their track record, not their capacity for breakthrough
    • The leader who targets “better team communication” is trying to fix yesterday’s problems instead of creating tomorrow’s possibilities

    The “Not Enough” Loop

    Limited goals come from what I call “not-enoughness”—and they create a loop:

    • “We don’t have enough resources” (based on past experience)
    • “I’m not experienced enough” (based on historical evidence)
    • “The market isn’t ready” (based on previous attempts)
    • “Our team isn’t big enough” (based on current capacity)

    Goals that are derived from “not-enoughness” can not create joy, prosperity, flow, ease, and peace – whether you achieve them or not. They only create fear, worry, anxiety, pressure, highs and lows – whether you achieve them or not.

    But here’s what changes everything: The most powerful creation happens when you start from “I am enough” and not from “I am missing this. I need more of it”. When you anchor in “I am enough. I have everything I need. I have infinite potential”—you’re speaking from possibility, not history.

    Time Compression Through Self-Worth

    When you set goals from future self-worth instead of past evidence:

    • You stop asking “What can I achieve given my limitations?”
    • You start asking “What wants to be created through me?”
    • You stop managing scarcity and start channeling abundance
    • You stop optimizing current reality and start manifesting future possibility

    Real Example: I worked with a tech CEO who was stuck at $2M revenue for three years. Every goal was incremental—$3M, $4M—based on past performance and current self-worth.

    When he declared “We’re going to $25M,” everything shifted. Not because the goal was realistic, but because he started operating from the self-worth of a $25M CEO.

    That future version of himself became present, and time compressed around that new identity. He started sitting with CEOs of companies at a similar level, start engaging in conversations and making deals of the same 25M level, and very soon had cracked enough opportunities to grow his company 4x in 2 years after only managing to grow it by 2x in the previous 3 years.


    8. Leadership Growth is the Main Objective, Not the Goals

    Your Personal and Leadership Growth is the Main Prize

    Here’s what most leaders miss about time and goals: The real prize isn’t achieving the goal in the future—it’s who you become in the process.

    Why “Realistic” Results Keep You The Same

    If you aim for 10% growth (based on past patterns) and get it, you’re still essentially the same leader operating from the same timeline. You optimized some processes, maybe hired a person or two, but your fundamental relationship with possibility hasn’t shifted.

    You haven’t time-traveled. You’ve just inched forward.

    But when you aim for something impossible, you become a new version of yourself – even if you fall short of the impossible goal.

    Impossible goals force you to grow. They requires you to grow.

    If not, you are still aiming too low and playing safe.

    Real Examples

    • My client Abhijit (former Indian Volleyball Captain) is raising 5x the money he is raising this year compared to last year, with more ease and joy than last year, because he is a very different person. He is also creating a movie in the coming years – a goal beyond all definitions of possible or not for him.
    • My client Prabu reduced the time he spent in meetings in half, doubled the productivity of his team at the same time, and got raving reviews at the same time in just 12 months. These are three Impossible Outcomes stacked right one after another.
    • I have become one of the most successful CEO coaches (both financially and in the kind of people that I work with) in just a few years after launching myself as a coach. This is unheard of in the industry. And given how I grew up and my history until 2020 (the first 37 years of my life) there are so many Impossibles that stack up I can’t even count.

    The Ripple Effect

    When you become your future self now, everyone around you gets pulled into that timeline. Your team rises to meet the future version of your leadership. Your organization becomes capable of future-level results because future-you is already showing up each day. This level of leadership is inspirational and infectious.

    This is why impossible goals compress time—they don’t just change what you’ll achieve; they change who you’re being right now. And that shifts everything.


    9. Play Begins Where Pressure Ends

    When the Future Comes to You

    Here’s a counterintuitive truth about time and goals: The bigger your impossible goal, the more playful you will become. Most people think impossible goals = more stress because they’re still trying to GET to the future. But when the future comes TO you, everything becomes play.

    Why Realistic Goals Create Pressure

    When you set a “realistic” goal, you’re essentially saying, “Based on past performance, this should be achievable if I optimize and push hard enough.” Your self-worth gets tied to bridging the gap between current reality and modest projection.

    Every week behind schedule feels like personal failure. Every obstacle feels like evidence that you’re not good enough. The pressure is intense because the goal feels mandatory based on historical precedent.

    The Liberation of Future-Present Thinking

    But when you set an impossible goal, you’re saying, “I’m calling forth a future that has never existed before.” There’s no historical roadmap to feel pressure about following. You get to be in pure creation mode. You can’t fail no matter what.

    When a startup founder aims to “make $100K this year” (based on past trajectory), every month behind target feels like failure against precedent. But when they aim to “revolutionize their industry and make 2M in the process,” they’re operating from a future that’s organizing itself through them. Every small win feels like evidence of that future becoming real.

    Even when they are rejected, going for 2M instead of 100K, they grow and evolve. There is no failure when you go for the impossible.

    When you’re operating from your future commitment:

    1. Everything becomes an experiment. Experiments never fail. You either move forward or you learn.
    2. “Failures” become course corrections from the future version of reality.
    3. Challenges become the future working out its details.

    The pressure disappears because you’re not trying to achieve something—you’re already operating from that place.


    10. Impossible Goals Serve the World

    Don’t Keep the World Waiting: Impossible Goals is your Gift to those around You

    Let’s get real about something: Playing small isn’t humble—it’s selfish. You’re keeping your future contribution to those around you trapped in present limitations.

    The Humility Trap

    I see leaders constantly who disguise fear as humility:

    • “I don’t want to seem arrogant” (staying in past identity)
    • “There are already so many people doing this” (comparing to current reality)
    • “I am happy growing small and taking things gradually”
    • “Who am I to think I can make that big of a difference?” (speaking from historical self-worth)

    But here’s the truth: Your future contribution to the world is waiting for you to commit to the impossible right now. The talents, vision, and impact you’re meant to create—they’re not waiting for you to be ready. They’re waiting for you to call them forth.

    Goals as Future Service

    When you set impossible goals, you’re not just creating your future—you’re serving those around you:

    • You’re not doing it for your ego—you’re doing it because future problems need future solutions
    • You’re not trying to prove you’re better than anyone—you’re trying to express what’s possible for everyone
    • You’re not being reckless—you’re being responsible to the future that you care about

    Your Future Dharma

    In Sanskrit, dharma means your life’s purpose—or the sum of what you care about. But not just your current purpose. Your dharma includes the future version of your contribution that’s trying to emerge. Setting impossible goals isn’t about ambition; it’s about becoming a channel for the future the world needs.

    The Service Question

    Ask yourself: What future is trying to emerge through me?

    What would be possible for others if I fully expressed my potential?

    What contribution am I withholding by playing small?

    When you answer these questions honestly, impossible goals stop being about you and start being about service.

    And when goals are in service to something bigger than yourself, time and space bend to support them.


    Future Is A Place To Come From, Not Get to

    Here’s what changes everything: When you set impossible goals from future identity, you stop trying to get to the future and start operating from the future.

    Instead of: Current Reality → Struggle → Hope → Future Achievement

    You get: Future Identity → Present Action → Future Moving Towards You

    The Mechanics of Time Compression

    1. Traditional Goal-Setting: You are here, goal is there, time is the distance you need to travel through struggle and effort. You act small and move slowly towards the future – many times never getting there.
    2. Impossible Goal-Setting: Future self is already achieved, present moment becomes the space where that future expresses itself. You take massive action and move in leaps and bounds towards the future.

    Why This Works: The Science of Time

    Your brain doesn’t distinguish between vividly inhabited future identity and present reality. When you fully embody your future self, your neural patterns shift immediately. You literally become someone who sees different opportunities, makes different decisions, and takes different actions.

    But it’s bigger than neuroscience—it’s about recognizing that time isn’t actually linear. Past and future are both constructions happening right now.


    Your Challenge

    Here’s your challenge: Pick one area where you’ve been letting your past vote on your future. Set an impossible goal. But don’t just set it—declare it from the identity of someone who has already achieved it.

    Say it out loud, from future-you, with certainty, without apology: “I am someone who [impossible goal].”

    Notice what comes up. Notice the resistance. Notice how different it feels to speak from the future instead of to the future.

    Then start operating from that identity immediately. Not when you feel ready. Not when you have a plan. Now.

    Start doing what your FUTURE SELF would do. Scary. In the beginning, yes. Uncomfortable, probably. Worth it, absolutely. Regret it, never.

    Because the world doesn’t need another leader trapped in the story of their limitations. The world needs you operating at your highest possibility—right now, in this present moment where all futures are created anyway.


  • Leadership Journeys [236] – Jason Foster – “People do their best work when they feel safe to disagree.”

    This is the Leadership Journey series on the Choosing Leadership Podcast.

    I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

    In this episode of Choosing Leadership, Jason Foster, CEO of ORI Biotech, shares how he’s reshaping the future of healthcare by leading with purpose, not just profit.

    From Capitol Hill to health tech, his journey is packed with lessons on building culture, navigating chaos, and staying grounded in a mission that truly matters.

    We explore why autonomy without alignment can derail a startup, and how fairness and psychological safety drive innovation more than perks ever could.

    If you’re a leader trying to build something that lasts—especially in a fast-moving industry—this conversation will challenge how you think about compensation, culture, and impact.

    Tune in for real talk, bold ideas, and leadership wisdom you won’t find in a textbook.

    You can find Jason Foster at the below links

    In the interview, Jason shares

    • “Culture eats structure for breakfast—if you don’t build it intentionally, it builds itself by accident.”
    • “We don’t use carrot-and-stick compensation. We aim for fairness, transparency, and intrinsic motivation.”
    • “Innovation doesn’t happen in chaos. You need clarity, rhythm, and alignment—even in a startup.”
    • “Autonomy is powerful, but without shared purpose and regular check-ins, it becomes a recipe for misalignment.”
    • “We’re not here just to build a company—we’re here to change how people access lifesaving therapies around the world.”
    • “Leadership is less about control and more about removing obstacles so your team can do their best work.”
    • “Healthcare today is reactive. What we need is a proactive, tech-enabled system that serves people before they get sick.”
    • “Bringing business thinking into public policy could be the key to fixing broken healthcare systems globally.”
    • “You can’t scale a mission like ours without scaling trust, transparency, and psychological safety.”
    • “I’m here to mentor, support, and build the next wave of health tech leaders—let’s connect.”
  • Leadership Journeys [235] – Jonathan Brun – “Anything valuable and lasting takes time to build.”

    This is the Leadership Journey series on the Choosing Leadership Podcast.

    In this episode, Jonathan Brun—Founder and CEO of mnemonic—shares what it really takes to build a company that lasts.

    Far from the glamorized startup hustle, Jonathan’s journey is a masterclass in patience, consistency, and values-driven leadership.

    He opens up about competing with giants as a bootstrapped founder, navigating compliance in a changing world, and why true impact means thinking beyond profits.

    Whether you’re scaling a business or leading a team, this conversation will challenge you to rethink your definition of success.

    Tune in to discover why playing the long game might just be your greatest leadership advantage.

    You can find Jonathan Brun at the below links

    In the interview, Jonathan shares

    • “Success isn’t always fast or flashy—sometimes, it’s about quietly showing up for years and playing the long game.”
    • “We didn’t start mnemonic with a grand plan for compliance—it grew out of curiosity, grit, and a willingness to learn.”
    • “Real growth comes from consistency. Like Arctic explorers, we set goals every two months and march forward, no matter the weather.”
    • “Being bootstrapped means being bold—we’ve built a business that competes with giants, one smart decision at a time.”
    • “Leadership isn’t about ego or titles—it’s about serving something bigger than yourself, even when no one’s watching.”
    • “I’m more inspired by Gandhi than billionaires. Building something meaningful matters more than building wealth.”
    • “AI may be the future, but values, process, and human insight will always be part of smart compliance.”
    • “We turned an old consulting database into a thriving B2B SaaS company. Not magic—just patience, mistakes, and iteration.”
    • “Business is a long game. If you want to create impact, build like you’ll be around for 50 years.”
    • “Compliance may sound boring—but done right, it saves lives, prevents disasters, and protects what matters.”

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