Leadership Journeys [273] – Liza Roeser – “Panic means I’ve lost the bigger picture. Faith brings it back.”

This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other’s stories – of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this episode of Choosing Leadership, Liza Roeser, founder and CEO of 50Flowers, opens up about what it really takes to lead when fear, ego, and uncertainty show up uninvited.

She shares raw lessons from nearly three decades of entrepreneurship—moments where faith mattered more than strategy and pausing was more powerful than reacting.

This conversation challenges leaders to rethink success, shift from control to trust, and build businesses that don’t depend on their constant presence.

Liza’s honesty about letting go, saying no, and leading with vulnerability offers practical insight for anyone feeling stretched, stuck, or overly responsible.

If you’re ready to lead with more courage, clarity, and calm, this episode will meet you exactly where you are.

You can find Liza Roeser at the links below

• https://www.linkedin.com/in/liza-roeser/
• https://fiftyflowers.com/

In the interview, Liza shares

• “Leadership isn’t about position; it’s about the choices you make when fear shows up.”
• “For nearly three decades, I didn’t lead without fear—I learned how to face it and keep going anyway.”
• “Entrepreneurship wasn’t a plan; it became a path to freedom, impact, and empowering women around the world.”
• “When something goes wrong, panic is optional. You can pause, respond, and fall back on what you know to be true.”
• “Faith has been my rock—not because challenges disappear, but because perspective returns.”
• “Success isn’t about what you build; it’s about how people feel when they work with you and leave your presence.”
• “The business truly scaled when I separated my ego from my role and trusted my team to lead.”
• “Implementing EOS didn’t just free up my time—it forced me to let go and become a better leader.”
• “If it’s not a hell yes, it’s a no. Focus is saying no to good things so you can say yes to what matters.”
• “You don’t lead others well until you learn how to lead yourself—especially in moments of fear and vulnerability.”